The work starts before the property even hits the market by having all the information necessary to ensure a smooth transaction and making sure your home is presented to its best advantage.

My pre-marketing activities for your property include:

Preliminary title search verifying ownership and deed information

Research the property's current land use, deed restrictions, and easements

Research tax records to verify full and complete legal information is available to prospective buyers and buyer's agents

Verify your property is free of all liens

Detailed Comparative Market Analysis (CMA) to price the property correctly the first time to sell your property for the most money

Unique Active Pricing Strategy

Checklist of recommended changes to your home to ensure optimal pricing

List of reputable vendors for any work required

Free consultation with professional home designer/stager

Free basis staging with professional home designer/stager for select properties

Full professional staging services, as needed, to attract buyers is available at an additional cost

The quality of marketing materials representing your home have a huge impact on how it is perceived in the marketplace.

To position your home in its best light we provide:

Professional photography to capture interior and exterior property images

Professional videography to create a high definition 2 to 4 minute virtual property tour with description of your home for select properties

Drone photography and videography as applicable

High quality, full color multi-page brochures and mailers featuring your home

Individual property web-page which includes printable brochures, photo gallery, virtual tour, property map, area reports for out of town buyers, and lead capture technology

Luxurious lawn sign featuring our highly recognizable brokerage logo and contact information

Supra lock box to track Realtor showings

Professional digital marketing materials to share with your neighbors, friends, and connections on your personal social media accounts

A recent National Associate of Realtors report states that real estate activity on social media has dropped - but that's because most agents do no understand how to use it effectively. Using our process, your property will get thousands of views!

Your home will be exposed to a broad, yet targeted, audience by:

"Coming Soon" campaigns on social media

Boost target market paid advertisement on social media featuring property tour video and other property photographs and information

Creating cookies on marketing campaigns to capture and create a retargeting audience

Online syndication that includes Zillow, Realtor.com, Trulia, and other real estate websites

Priority placement on Zillow and other real estate websites

Paid ads through Adwerx (Adwerx technology identifies and analyzes online consumer behavior to target potential buyers)

Facebook and instagram ad campaigns marketing your home and any open house

Virtual property tour posted on Youtube

A recent National Associate of Realtors report states that 96% of all buyers used online tools in their home search. Although many agents have moved away from traditional marketing techniques, I use them to target buyers most likely to purchase your home and amplify your home's online presence.

My traditional marketing campaign includes:

E-mail flyers to Alex Young Homes e-mailing database

Mass mail colored glossy "Coming Soon" postcards to immediate neighbors in your surrounding area

Mass mail colored glossy "For Sale" postcards to approximately 100-500 most likely buyers

Mass mail "Coming Soon" letters to approximately 100-500 most likely buyers

Hand deliver high quality, full-color multi-page brochures to your immediate neighbors with personal invitation to Open House

Host an Open House

Call surrounding neighbors promoting your home

Luxurious yard sign and directionals promoting your home and any open houses

Through our massive online and social media campaigns, we access thousands of buyers directly. But, we also take strides to engage the real estate community through:

Placement in the Greater Chattanooga Association of Realtors (GCAR) Multiple Listings Service (MLS)

Cooperation with all real estate firms, brokers, and associate brokers in GCAR and surrounding area association of realtors

Special early notification sent to local Keller Williams real estate agents

Announce home to international network of Keller Williams real estate agents

Elicit quality feedback from showing agents via BrokerBay showing service

Direct communication (phone call, text, e-mail) to any relevant internal buyers

While your property is on the market, I'm working behind the scenes to make sure your home gets the most exposure so it sells at the best price in a timely manner. Here are a few of the things I'll be doing:

Immediate responses to buyer leads

Weekly review of marketing statistics

Monitor showing feedback from buyers agents

Improvement of any underperforming marketing campaigns

Once the sale of your home is pending, I stay proactive, not reactive to make sure the process goes smoothly and efficiently by:

Verifying with agent and lender to ensure buyer is properly qualified, ready, and able to purchase

Maintaining constant communication with you about to-do's, transaction status, and progress of sale

Thoroughly reviewing any home inspections to ensure accuracy in reporting and any repair requests

Providing access to reliable, reputable, and quick vendors for any necessary repairs

Preparing reports informing the appraiser to ensure the home is valued appropriately

Sending meeting notices, text message, and e-mail reminders, as applicable, about appointments, deadlines, inspections, appraisals, walk-throughs, lending and closing documents

Maintaining constant communication with buyer's agent and lender to give accurate feedback to seller about status of loan and closing

You deserve and need quality communications when selling your home, it's one of the most important aspects. Not only that, but while I market your home, I want you to be informed and involved.Selling a home is a fluid process and requires your engagement as the owner all along the way.

Here's what I do to keep communication flowing:

Send a weekly e-mail identifying marketing efforts and results

Host a weekly meeting with you to discuss marketing campaign performance and real estate market changes that may affect the sale of your home

Rapidly communicate via text, phone, and/or e-mail any relevant updates

Provide customizable showing scheduling, notifications, and approvals via BrokerBay showing technology